In today’s digital world, social media is an everyday part of most young people’s lives. But how exactly does it affect their mental health and well-being? Our surveys of over 200 children and young people across Northern Ireland reveal fascinating insights into this complex relationship.
The Mixed Impact of Social Media
One of the clearest findings from our data is that social
media has varied effects on young people’s mental health:
For Under-14s:
- 66%
feel “happy” or “very happy” when using social media
platforms
- 27%
feel “okay” about their social media experiences
- Only
7% report feeling unhappy when using social media
For Over-14s:
- 26%
report that social media has a “positive” or “very
positive” impact on their mental health
- 51%
describe social media’s impact as “neutral”
- 24%
say social media affects their mental health “negatively” or
“very negatively”
These numbers tell an important story: while most young
people have neutral or positive experiences with social media, a significant
minority find it harmful to their well-being.
Age Differences: How Perceptions Change
Our data shows clear shifts in how young people view social
media as they grow older:
- Under-14s
are more likely to report feeling “very happy” (26%) when using
social media compared to older teens
- Among
14-15 year olds, we see more mixed responses, with 15% reporting
negative or very negative impacts
- By
the 16-17 age group, opinions become more moderate, with fewer
“very positive” or “very negative” ratings
- Young
adults (18+) are more likely to view social media’s impact as either
“neutral” or “negative”
This suggests that as young people mature, they may develop
a more nuanced understanding of how social media affects them.
Gender Patterns
Our analysis revealed some interesting gender differences in
social media experiences:
Under-14s:
- Boys
(35%) are more likely than girls (20%) to feel “very happy” when
using social media
- Girls
(8%) report feeling unhappy with social media slightly more often than
boys (4%)
Over-14s:
- Males
(26%) are slightly more likely than females (24%) to report positive
impacts
- Females
(24%) report negative impacts at a marginally higher rate than males (23%)
These differences are relatively small, suggesting that
gender may not be the strongest factor in determining social media experiences.
The Mental Health Connection
Perhaps the most striking finding is the strong correlation
between social media impact and overall mental health:
For those reporting “very positive” social
media impact:
- 100%
rated their overall mental health as either “happy” or
“very happy”
- 75%
specifically rated their mental health as “very happy”
For those reporting “negative” social media
impact:
- 41%
still rated their mental health as “happy”
- 59%
rated their mental health as “neutral”
- None
rated their mental health as “unhappy” or “very
unhappy”
For those reporting “very negative” social
media impact:
- 50%
rated their mental health as “very unhappy”
- The
remaining 50% had varied mental health ratings
This suggests that while negative social media experiences
can be associated with poorer mental health, many young people maintain
positive well-being despite challenges with social media.
Regional Variations
Our survey captured responses from across Northern Ireland,
with some interesting geographical patterns:
- Belfast
showed the highest proportion of neutral social media impacts (57%)
- Mid
and East Antrim had higher rates of negative social media impact (50%)
- Mid-Ulster
stood out with 100% of respondents reporting “very positive”
social media impacts, though from a small sample size
These variations might reflect different digital cultures,
access to support, or socioeconomic factors across council areas.
Social Media and Communication Skills
For under-14s, we found an interesting relationship between
social media feelings and communication skills:
- Children
who feel “very happy” using social media are much more likely
(62%) to find it “easy” or “very easy” to talk about
feelings when sad
- In
contrast, those who feel “a bit unhappy” with social media
mostly find it “a bit hard” (71%) to talk about sad feelings
- None
of the children who felt unhappy with social media reported finding it
“very easy” to talk about feelings
This suggests that positive social media experiences may
support emotional communication skills, or that children with better
communication skills have more positive social media experiences.
The Happiness Factor
There’s also a clear relationship between social media
feelings and overall happiness for younger children:
- 76%
of under-14s who feel “very happy” using social media reported
having “more happy days than sad days”
- 57%
of those who feel “okay” about social media reported having
“more happy days”
- Only
29% of children who feel “a bit unhappy” with social media
reported having “more happy days”
This reinforces the connection between digital experiences
and overall wellbeing for younger children.
Building Healthier Digital Lives: Recommendations
Based on our findings, here are key recommendations for
supporting young people’s mental health in the digital world:
For Parents and Carers:
- Recognize
the age shift: Be aware that social media impacts change as young
people grow older, and adjust your support accordingly
- Focus
on communication: Help children develop the ability to talk about
feelings, which appears linked to better digital experiences
- Watch
for warning signs: Pay attention to children who express unhappiness
with social media, as this may indicate broader well-being concerns
For Youth Workers and Teachers:
- Promote
digital literacy: Help young people understand how social media
affects their emotions and mental health
- Create
alternative spaces: Offer engaging offline activities to balance
digital experiences
- Facilitate
peer conversations: Enable young people to discuss both positive and
negative aspects of social media with each other
For Young People:
- Monitor
your feelings: Pay attention to how you feel during and after using
social media
- Seek
balance: Make time for offline activities that boost your wellbeing
- Customise
your experience: Be selective about who you follow and what content
you engage with
The Way Forward
Our data shows that social media is neither entirely good
nor bad for young people’s mental health – it truly is a double-edged sword.
The key lies in helping young people develop a healthy relationship with
digital platforms while providing support for those who struggle.
By understanding the complex connections between social
media use, age, gender, communication skills, and overall well-being, we can
better support young people in navigating digital spaces in ways that protect
and enhance their mental health.
Join the Conversation
We need more insights to fully understand how social media
affects young people’s mental health in Northern Ireland and beyond.
Have you shared your experience yet? Visit the Voices for Impact website to
complete our Good Health and Wellbeing survey. Your input will help build a
more comprehensive picture of how digital experiences shape young people’s
lives and what support is needed.
For youth workers, teachers, and parents, please encourage
the young people you work with to participate. Together, we can develop
stronger evidence-based approaches to supporting youth mental health in our
increasingly digital world.
This article is based on data from 112 under-14s and 97
over-14s who completed the Good Health and Well-being surveys through the
Voices for Impact platform between January and April 2025.
Read more of our blogs at www.voicesforimpact.ai or www.bytes.org.